Your college's reputation is a key factor in your immediate and long-term enrollment success. Do you know how yours measures up to the competition? What comes to students' and parents'/guardians' minds when they think about your brand, and how do you use these responses to effectively communicate your institution's value to help them apply and enroll?
Join us for this webinar to dive into the latest Prospective Student Brand Research and Prospective Parent Trend Report to reveal each group's perceptions of institutional reputation. Deepen your understanding of how students and parents have differing preferences and perceptions and leave feeling confident in building a communication strategy that effectively engages both audiences. We'll share top recommendations for messaging as well as specific digital marketing strategies to assure families that your institution is the right next step for them.