Wake-Up Call
The Wake-Up Call is a weekly analysis of higher education research, news and survey data, as well as industry events, and insider perspectives – delivered to your inbox every Tuesday morning. Subscribe today.
All Wake-Up Call content and Eduventures Research is available in Encoura Data Lab, a service that is exclusive to members of ACT | NRCCUA.
The Year of the Stealth Applicant: How to Reach Unreachable Students
In a normal year, most high school juniors would be receiving daily entreaties in the mail from colleges to “find their destiny.” But this year, for many students, it’s crickets. The source of the river of traditional undergraduate marketing has, to some extent, dried...
Two Skills-Based Learning Initiatives Worth Watching
With 2020 now complete, expectations are high for a return to pre-pandemic normalcy. As 2021 begins, we’re hearing a familiar trope: an equitable economic recovery can be strengthened by prioritizing “skills-based learning” rather than traditional credential...
How Job Automation Influences Prospective Students
For years, think tanks, academics, and journalists have sounded the alarm about the transformation of the modern workforce through job automation and artificial intelligence (AI). The question posed has always been “when” rather than “if.” When will new technologies...
The Noncredit Market Curse: Adventures in a Parallel Postsecondary Universe
“What is going on in the noncredit market?” This has always been one of our clients’ toughest questions. Noncredit courses and programs are seemingly always both part-of-the-furniture—gathering dust in some obscure corner of continuing education—and about to come out...
How Student Mindsets are Shifting in a Pandemic Recruitment Cycle
The college enrollment landscape is unsettled this year and so too are long-held student decision frameworks. A recent Inside Higher Ed article revealed that a 1% increase in student use of the Common App is creating a 10% increase in application volume for Common App...
Meet the New Generation of At-Risk Students
The first fall semester of the COVID-19 pandemic is over, and according to over 5,000 freshman respondents in the Eduventures Student Experience Survey, it wasn’t how they imagined college. A striking one out of five students said they were—at best—unsure about their...
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