Wake-Up Call
The Wake-Up Call is a weekly analysis of higher education research, news and survey data, as well as industry events, and insider perspectives – delivered to your inbox every Tuesday morning. Subscribe today.
All Wake-Up Call content and Eduventures Research is available in Encoura Data Lab, a service that is exclusive to members of NRCCUA.
An OPM Opportunity: Grow Enrollment, Deepen Impact, or Both?
The online program management (OPM) market shows few signs of slowing down. The recent $200 million acquisition of The Learning House by Wiley Education Services suggests that the marketplace for online learning is strong and poised for further growth. Eduventures’...
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How Elite Universities are Changing the Online Master’s Game
There used to be an inverse relationship between top graduate schools and online master’s degrees. The more prestigious the institution, the less likely it was to offer any degree fully online. Deans and faculty eyed online suspiciously, convinced that the delivery...
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The EdTech Product Conundrum: A Lesson From Oracle
In the higher education product marketplace, vendors fall along a spectrum. At one end is the majority of vendors who focus exclusively on higher education. They believe higher education has unique problems and develop products and features to address these...
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Utah Dethrones Georgia: Eduventures 2018 College Football Student Success Ratings
It’s officially crunch time for college football! Players and coaches are buckling down to get the best performances they can as they head into the heart of the season. Teams must brush off early losses or lackluster performance to have a chance at the playoffs. This...
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Four Attributes of Successful Recruitment Emails
If you had to name the most effective recruitment tool in the enrollment marketer’s toolkit, what would you say it is? If you said “email,” you’d be correct. According to our Student Sentiment Survey™, which measures the college search behaviors of more than 4,700...
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How Do Institutions Select Retention Management Technologies?
In the race to grow revenue at institutions across the country, one statistic weighs heavily on the minds of higher education leaders: nearly one-third of students entering college do not return after their freshman year. Despite this picture, however, it may be...
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Admit Me Right Meow: 5 Memorable Recruitment Strategies
What does effective undergraduate recruitment marketing strategy look like? This question haunts the halls of higher education marketing conferences and recruitment marketers’ sleepless nights. To find an answer, we consulted the most credible judges on this topic:...
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Are Certificates Really Booming? An Unsolved Mystery
The certificate, long the humble sidekick to the degree, is on the mind of many of our clients. If, the speculation goes, degrees are becoming too expensive, taking too long to complete, or sometimes held hostage by out-of-touch faculty, perhaps certificates are a...
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Six Things I Learned During Campus Visit Season
Campus visits are high-stakes performances. With every school delivering a similar show, you not only have to be good, you have hit the mark with students. According to Eduventures Survey of Admitted Students, 84% of students find the campus visit to be a very or extremely useful information source . What makes for a great visit, though?
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The Enduring CBE Paradox: Insights from the 2018 National Survey of Postsecondary CBE
About three years ago, Eduventures Research set out to answer two simple questions: In what ways had schools implemented competency-based education (CBE)? And, what might be its prospects for further growth? Having tracked its development among a handful of promising...
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Esports: More Than Just an Extracurricular?
The surge in esports (a.k.a. competitive video gaming) has officially transferred off of the couch and onto campus. Over the past year, several institutions have embraced extracurricular activities focused on esports. Others are even bringing esports into the...
read moreState of the Field: Findings from the 2018 National Survey of Postsecondary CBE
As the 21st century nears the two-decade mark, more than 90% of degree or certificate granting colleges and universities remain wedded to an idea first introduced alongside the birth of the flush toilet, typesetting, and the curtain rod. We speak, of course, of the...
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