Case StudyPartnering with a Shared Heart for Students Student concerns about college amidst the pandemic Harder to reach students who are being flooded with virtual communications Encoura Enrollment Marketing Services Smart+ Predictive Model Eduventures Research...
Case Studies Archive
Husson University: Innovating Programs as a Community
Case StudyInnovating Programs as a Community Complete a review of current bachelor’s degree programming Leverage data to make current programmatic decisions and/or adjustments Gather data to inform conversations for potential new programming in the future Eduventures...
University of Nebraska–Lincoln: Keeping in Mind What Students Really Value
Case StudyKeeping in Mind What Students Really Value Pandemic limited traditional recruitment methods Communication to students needed at exact right time in decision-making process Encoura Digital Solutions Eduventures® Student Mindsets™ Website engagement 5 times...
Randolph-Macon College: Connecting with Students in a Pandemic
Case StudyConnecting with Students in a Pandemic Local community college closures negatively affected transfer recruitment Students & families reconsidering college plans in light of a pandemic Encoura Digital Solutions: Next-Gen Custom Audience Targeting Digital...
Anderson University: Engaging Students in a Digital World
Case StudyEngaging Students in a Digital World Market awareness of online programs Interest from local technical schools Pandemic threatening national enrollment numbers Digital Marketing Solutions: Geofencing Digital Marketing Solutions: Custom Audience Targeting...
Randolph-Macon College: Enrolling with the Right Mindset
Case StudyEnrolling with the Right Mindset Senior search and email deliverability Need to increase brand awareness Optimizing communication with prospective students Encoura® Enrollment Services Encoura Digital Marketing Strategies Eduventures® Research & Advisory...