by Mary Kay Hyde | Jul 1, 2019
California Baptist UniversityHigher Ed with a Higher PurposeChallengeUse an omnichannel, data-centric approach to build brand awareness in outer markets without breaking the bank.SolutionEncoura™ Data Lab, Smart+™ Predictive Model, Digital MarketingBenefits● The...
by Mary Kay Hyde | Nov 9, 2018
Case Study: Washington State University Shaping the Class with ACT® | NRCCUA® Challenge Grow enrollment while ensuring adequate resources were available for the incoming class Target new markets Diversify the incoming class by attracting first generation and...
by Mary Kay Hyde | Aug 17, 2018
Case Study: University of Houston Weathering the Storm Challenge Already challenged by aging systems and processes, the University of Houston’s admissions department was thrown for a loop when Hurricane Harvey hit the city. Applications and campus visits were...
by Mary Kay Hyde | Jul 17, 2018
Case Study: Monmouth College Strategic Partnership for the Win Challenge Lots of data, but no way to use it to make data-informed decisions Spending too much on Search and not getting the results they wanted Did not have enough resources to manage Search in-house...
by Mary Kay Hyde | Apr 27, 2018
Case Study: Guilford College Masters of Marketing for the Institution Challenge 50% down on applications from home state Less than 6 months to recover and reach enrollment goals Solution Encoura™ Data Lab with the Declared Student Connection and Legacy Student...
