by Brittany Leiva | Mar 4, 2020
Randolph-Macon CollegeEnrolling with the Right Mindset Challenge Senior search and email deliverability Need to increase brand awareness Optimizing communication with prospective students Solution Encoura™ Enrollment Services Encoura Digital Marketing Strategies...
by Brittany Leiva | Nov 5, 2019
Cairn UniversityOn a Mission to Serve BetterChallengeNew admissions team & ambitious goals from executive teamCurrent CRM ineffective for recruitment reporting needsSolutionEncoura™ Data LabSmart+™ Predictive ModelACT® | NRCCUA® Digital ServicesBenefitsIncreased...
by Brittany Leiva | Oct 2, 2019
Canisius CollegeScoring a Winning Class Challenge Create brand recognition in new geographic markets Make better-informed decisions using quantitative metrics Surpass recruitment numbers from past years to hit goals Solution Encoura™ Data Lab Smart+™ Predictive Model...
by Mary Kay Hyde | Jul 1, 2019
California Baptist UniversityHigher Ed with a Higher Purpose Challenge Use an omnichannel, data-centric approach to build brand awareness in outer markets without breaking the bank. Solution Encoura™ Data Lab, Smart+™ Predictive Model, Digital Marketing Benefits ● The...
by Mary Kay Hyde | Nov 9, 2018
Case Study: Washington State University Shaping the Class with ACT® | NRCCUA® Challenge Grow enrollment while ensuring adequate resources were available for the incoming class Target new markets Diversify the incoming class by attracting first generation and...
