by Brittany Leiva | Jan 4, 2021
Randolph-Macon CollegeConnecting with Students in a Pandemic Challenges Local community college closures negatively affected transfer recruitment Students & families reconsidering college plans in light of a pandemic Solutions ACT® | NRCCUA® Digital Solutions:...
by Brittany Leiva | Oct 21, 2020
Anderson UniversityEnrolling Students in a Digital World Challenge Market awareness of online programs Interest from local technical schools Pandemic threatening national enrollment numbers Solution Digital Marketing Solutions: Geofencing Digital Marketing Solutions:...
by Brittany Leiva | Mar 4, 2020
Randolph-Macon CollegeEnrolling with the Right Mindset Challenge Senior search and email deliverability Need to increase brand awareness Optimizing communication with prospective students Solution Encoura™ Enrollment Services Encoura Digital Marketing Strategies...
by Brittany Leiva | Nov 5, 2019
Cairn UniversityOn a Mission to Serve BetterChallengeNew admissions team & ambitious goals from executive teamCurrent CRM ineffective for recruitment reporting needsSolutionEncoura™ Data LabSmart+™ Predictive ModelACT® | NRCCUA® Digital ServicesBenefitsIncreased...
by Brittany Leiva | Oct 2, 2019
Canisius CollegeScoring a Winning Class Challenge Create brand recognition in new geographic markets Make better-informed decisions using quantitative metrics Surpass recruitment numbers from past years to hit goals Solution Encoura™ Data Lab Smart+™ Predictive Model...
