Case Study

Washington State University

Shaping the Class with ACT® | NRCCUA®


  • Grow enrollment while ensuring adequate resources were available for the incoming class
  • Target new markets
  • Diversify the incoming class by attracting first generation and out-of-state students


  • Encoura® Data Lab
  • Encoura Enrollment Services


  • Brought in the largest and strongest class in the school’s history
  • Provided access to information and insight across multiple departments
  • Improved marketing and recruiting ROI