Case Study

Encoura Case Study: University of Northwestern

Partnering with a Shared Heart for Students

Challenge

Student concerns about college amidst the pandemic
Harder to reach students who are being flooded with virtual communications

Solution

Encoura Data Enabled Enrollment Services
Smart+ Predictive Model
Eduventures Research

Benefits

Highly accurate list of prospective students who would enroll at Northwestern
Data-backed email communication strategies to optimize student email open rates and engagement
Faculty equipped with admitted student data to engage incoming class
Professional development from top thought-leaders across the country

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