Case Study

University of Northwestern

Encoura Case Study: University of Northwestern

Partnering with a Shared Heart for Students


  • Student concerns about college amidst the pandemic

  • Harder to reach students who are being flooded with virtual communications


  • Encoura Data Enabled Enrollment Services

  • Smart+ Predictive Model
  • Eduventures Research


  • Highly accurate list of prospective students who would enroll at Northwestern

  • Data-backed email communication strategies to optimize student email open rates and engagement

  • Faculty equipped with admitted student data to engage incoming class

  • Professional development from top thought-leaders across the country