
Case Study

Encoura Case Study: University of Northwestern
Partnering with a Shared Heart for Students
Challenge
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Student concerns about college amidst the pandemic
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Harder to reach students who are being flooded with virtual communications
Solution
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Encoura Data Enabled Enrollment Services
- Smart+ Predictive Model
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Eduventures Research
Benefits
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Highly accurate list of prospective students who would enroll at Northwestern
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Data-backed email communication strategies to optimize student email open rates and engagement
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Faculty equipped with admitted student data to engage incoming class
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Professional development from top thought-leaders across the country