Case Study
University of Houston
Weathering the Storm
Challenge
Already challenged by aging systems and processes, the University of Houston’s admissions department was thrown for a loop when Hurricane Harvey hit the city. Applications and campus visits were well below its goal and the previous years’ benchmarks.
Solution
- Encoura® Class Planner™
- Declared Student Connection™
- Inquiry Cloud
- Digital Marketing
Benefits
- Innundated with applications 3-4 weeks after initiating the campaign
- 3% increased applications above the previous year from prospective students in Dallas
- 2% increased applications above the previous year from prospective students in Austin
- Returned them to being on-track to meet enrollment goals in 2018