Case Study: University of Houston

Weathering the Storm

Challenge

Already challenged by aging systems and processes, the University of Houston’s admissions department was thrown for a loop when Hurricane Harvey hit the city. Applications and campus visits were well below its goal and the previous years’ benchmarks.

Solution

  • Encoura™ Data Lab Class Planner module
  • Declared Student Connection™
  • Inquiry Cloud
  • Digital Marketing

Benefits

  • Innundated with applications 3-4 weeks after initiating the campaign
  • 3% increased applications above the previous year from prospective students in Dallas
  • 2% increased applications above the previous year from prospective students in Austin
  • Returned them to being on-track to meet enrollment goals in 2018