As we draw near to May 1, it’s crucial to start simultaneously focusing on engaging students for your 2024 start and beyond. However, these students have different needs and expectations from colleges wishing to recruit them to their institution.
Having attended most, if not all, of their high school years during the pandemic and amidst our country’s political and social turmoil, the generation of students currently in their college search are taking unique approaches to determining their postsecondary journeys. As a result, enrollment offices now face a new normal–including larger family participation, evolved communication channels, and shifted mindsets about college motivations–which must be understood in order to best recruit and market to today’s students.
You can expect to leave this webinar with a deeper understanding of traditional undergraduate student needs and motivations, as well as actionable insights on how to shape their recruiting efforts for the upcoming year to best engage today’s college-bound students.
In this webinar, we dive into findings from the latest Eduventures Prospective Student Research™ and digital marketing best practices, including:
- Adapted motivations of college-bound high school students
- Shifting family engagement levels and roles
- Preferred communication channels by prospective students and their families
- Successful messaging strategies to meet the needs and desires of students and families
- Most effective digital marketing solutions to engage today’s students and families
Featured Speakers
Kim Reid
Eduventures Principal Analyst
Kim brings a wealth of advanced analytical capability in market research, assessment, and program evaluation to her work, and combines evidence and expertise to help clients make strategic decisions that shape the future of their institutions. She has over 20 years of experience in research and consulting in education. Most recently, Kim served as Vice President of Research Operations at Maguire Associates, a research-based consulting firm focused on enrollment management, where she created new lines of business in brand analytics specific to higher education, pricing and value, and strategic academic program management.
Kim graduated with a B.A. in philosophy from Duke University, holds an M.S. from the New House School of Public Communications at Syracuse University, and completed Ph. D. coursework in communications at Indiana University, Bloomington.
Jason Stevens
Vice President, Digital Solutions
As Vice President, Jason Stevens leads the Encoura Digital Solutions team and strategy. Previously, Jason served as a senior digital strategist serving Northeastern US and key accounts across the country - managing media strategy, implementation, and analytics and reporting for a robust portfolio of both undergrad and grad clients. Jason has worked in digital marketing for over 15 years. He launched a digital agency for a large traditional mass media company and has helped usher thousands of businesses and organizations through marketing and branding transitions to thrive in the digital space. Jason received his BA in Philosophy from Franciscan University of Steubenville and lives in Illinois.