WEBINAR ON DEMAND: Making the Class Series

Strategic Enrollment: Recruiting Smarter, Not Harder

Today’s landscape requires, and students deserve, a more strategic enrollment approach. Enrollment offices have always known to evolve with the changing tides of the market. Old models utilizing zip code targeting and “boots on the ground” support leave great fit students underrecruited.  With the normalization of advanced machine learning and exploratory analytics, enrollment leaders can now identify new opportunities and more effectively target their efforts.

In this webinar, Senior Vice President Clint Chapman and Vice President Bethany Moran share enhanced solutions for enrollment teams aiming to strategically use their budgets and time and invest in the students that are most likely to enroll in their institutions. Watch as they reveal practical ways you can optimize your data using effective targeting, analytics, and technology so that you make your next class.

Presenters

Clint Chapman

Clint Chapman

SVP of Encoura Enrollment Services

Clint oversees a team of enrollment consultants who serve campuses across the country with Encoura Data Lab. The team partners with institutions, their enrollment data, and NRCCUA data and models to provide data analytics and intelligence to the enrollment process. Clint also leads a strategic enrollment analyst professional development program for Encoura Data Lab partners.

Bethany Moran

Bethany Moran

VP West, Higher Education Consultant Group

Bethany brings over twenty years of higher education experience to Encoura. In her role as Vice President, Bethany oversees the Higher Education Consultant Group leading the West territory team, including the Midwest. A former enrollment leader, Bethany worked at two private colleges recruiting students and overseeing communication to prospective students. Since joining the company in 2010, Bethany has worked with countless clients to help them reach their enrollment goals and has led the West team since 2016. She has presented at both state and national conferences on topics relevant to admissions and financial aid. Bethany obtained a BA from Westminster College and holds a MBA from Maryville University.