Randolph-Macon College
Enrolling with the Right Mindset

Challenge

  • Senior search and email deliverability
  • Need to increase brand awareness
  • Optimizing communication with prospective students

Solution

  • Encoura™ Enrollment Services
  • Encoura Digital Marketing Strategies
  • Eduventures® Research & Advisory Services
  • Eduventures Student Mindsets™

Benefits

  • A robust inquiry pool from data-centric predictive modeling
  • Determined market viability and successfully launched new Cybersecurity program
  • Received increased number of email response rates and better student engagement
  • Ability to reach ideal prospective students earlier in the recruitment cycle