Case Study
Randolph-Macon College
Enrolling with the Right Mindset
Challenge
- Senior search and email deliverability
- Need to increase brand awareness
- Optimizing communication with prospective students
Solution
- Encoura® Enrollment Services
- Encoura Digital Marketing Strategies
- Eduventures® Research & Advisory Services
- Eduventures Student Mindsets™
Benefits
- A robust inquiry pool from data-centric predictive modeling
- Determined market viability and successfully launched new Cybersecurity program
- Received increased number of email response rates and better student engagement
- Ability to reach ideal prospective students earlier in the recruitment cycle