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Outreach Strategies to Engage Gen Z: What Students Want You to Know
Much has been said about the characteristics and preferences of Gen Z, but new Eduventures research unveils that vast differences exist even within this generation. From distinct search strategies to micro-generational behaviors and attitudes, recruitment outreach needs to be more personalized than ever. Learn which outreach strategies help your marketing team engage the right students at the right time, and understand what many students wish colleges and universities got right.
Eduventures Senior Analyst
Johanna serves as a strategic thought partner for higher education leaders across the student lifecycle. Previously, Johanna was a Consultant at Maguire Associates where she started her career in higher education market research nearly a decade ago. Growing through various roles at the organization, Johanna not only honed her quantitative and qualitative skillset but also became well-versed in the issues her higher education clients were facing across the enrollment lifecycle. During this time, she discovered her passion for client-facing work and connecting research with her clients’ needs. Originally from Germany, she graduated from Justus Liebig University in Giessen with a Diplom degree (equivalent of an M.S.) in Social Sciences before she relocated to the United States.