[Webinar On Demand] Introducing the Student Sentiment Survey: 5 New Realities in Recruitment Marketing

Most studies on the communication preferences of college-bound high school students focus on prospective students’ reactions to institutional marketing and outreach.

The forthcoming Eduventures’ Student Sentiment Survey takes these insights to the next level by marrying student marketing preferences with our six Prospective Student Mindsets™, and deriving data-driven search strategies to help enrollment leaders make better informed decisions about their time, efforts, and budgets.

This presentation will preview five key findings from our proprietary national sample of over 4,700 high school juniors and seniors with ample opportunity for discussion and discovery.

Presenters

Johanna Trovato is an Eduventures Senior Analyst at ACT | NRCCUA. She serves as a strategic thought partner for higher education leaders across the student lifecycle. Previously, Johanna was a Consultant at Maguire Associates where she started her career in higher education market research nearly a decade ago. Growing through various roles at the organization, Johanna not only honed her quantitative and qualitative skill set but also became well-versed in the issues her higher education clients were facing across the enrollment lifecycle. During this time, she discovered her passion for client-facing work and connecting research with her clients’ needs. Originally from Germany, she graduated from Justus Liebig University in Giessen with a Diplom degree (equivalent of a M.S.) in Social Sciences before she relocated to the United States.

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