WEBINAR ON DEMAND

How to Leverage Student Mindsets to Improve the Quality & Volume of Your Funnel

When thinking about your funnel, getting your brand in front of the right fit students and standing out amongst the competition is now more important than ever. How can you be sure that you are dedicating your marketing resources to the right audience and on the right channel?

Over the past few years, many schools have been trying to figure out how to convert their students through the funnel at a higher rate with shrinking budgets. In this webinar, Eduventures Senior Analyst Johanna Trovato shares how you can utilize Eduventures Student Mindsets™ to speak directly to your students motivations and preferences in their college search process to best support and engage with them.

Johanna is joined by Enrollment Services Consultant Dustin Lowe and AVP for Enrollment Marketing Services Tye Mortensen. They share clear examples of how your institution can stand out amongst the competition to improve the quality and volume of your funnel, enabling you to develop your most strategic communication strategy for the year ahead.

Related: How the Pandemic Has Changed Student Mindsets

Presenters

Johanna Trovato

Johanna Trovato

Eduventures Senior Analyst

Johanna serves as a strategic thought partner for higher education leaders across the student lifecycle. She is passionate about client-facing work and utilizing her quantitative and qualitative skillset to meet her clients’ needs. Originally from Germany, she graduated from Justus Liebig University in Giessen with a Diplom degree (equivalent of an M.S.) in Social Sciences before she relocated to the United States.

Dustin Lowe

Dustin Lowe

Enrollment Services Consultant

Prior to joining the Encoura Enrollment Services team in 2019, Dustin served in various enrollment management roles at California Baptist University and Simpson University. He is passionate about helping institutions develop robust, data-driven marketing strategies. Dustin has a Bachelor's Degree in Business Administration.

Tye Mortensen

Tye Mortensen

Associate VP for Enrollment Marketing Services

Tye has managed a multitude of programs throughout his 15+ year career in higher education, ranging from small selective to regional and large public research institutions. He also served a three year term in a NACAC affiliate presidential cycle. Tye’s experience includes oversight of recruitment efforts, marketing and communication, visit programs, technology implementation and strategic partnerships.