Facebook Is Changing the Digital Marketing Game. What’s Your Audible?

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Facebook just changed the rules. Right when enrollment teams were launching themselves into a new academic year and investing in new digital marketing tactics, the social media giant dropped a major announcement. At the end of August, they will reduce the types of ads marketers can show to teenage users (under 18) across their platforms—taking both Facebook and Instagram out of play for interest-based targeting.

Enrollment teams are now left to wonder:

  • What audible can I call to still to effectively reach these teens?
  • How can I get my institution in front of the prospective students who are searching for institution types like mine?
  • Can I no longer rely on Facebook or Instagram in my recruitment efforts?

Join CEO Doug Hughes, VP of Digital Reva Levin, and Digital Director Stephen Roy as they explore the implications this announcement has on higher education and new ways enrollment teams can reinvest their digital marketing resources to successfully shape future classes.

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Doug Hughes

Doug Hughes

Chief Executive Officer

After driving tanks in the US Army for 3 years, Doug Hughes became a first-generation college student at the University of West Georgia, where he received a BBA in business information systems. The mission has always been his guiding principle, whether it’s in the Army, at the University of West Georgia, or in his career. Given the profound impact that education had on his life, Doug dedicated his career to providing equity and access to all students as they work towards college and career success. After two decades of building innovative technologies for education, he became the CEO of Encoura in 2020.

Reva Levin Woodham

Reva Levin Woodham

Director of Digital Strategy

Reva has researched, implemented, and monitored hundreds of digital campaigns for higher ed and consumer brands. She has worked for some of the early pioneers in digital marketing: AOL, Yahoo!, and Monster before rejoining her Yahoo! colleagues at Chegg. Encoura acquired the Enrollment Services Division of Chegg in January 2017.

Stephen Roy

Stephen Roy

Director of Advertising Operations

Stephen has his MS in Business Administration from Babson College and his MBA from the F.W. Olin Graduate School of Business at Babson College. He has served the higher education industry in various sales, marketing and operations capacities since 2010. Prior to joining Encoura in 2018, Stephen worked for Zinch, Chegg, and CollegeWeekLive (PlatformQ Education). Stephen currently manages all digital marketing operations for Encoura and oversees strategy, implementations, delivery, pacing, and reporting for all customer marketing campaigns.