[Webinar on Demand] Examining the Transfer Student Landscape: New Perspectives on Recruitment, Enrollment, and Retention

For many years, transfer students were an afterthought at most institutions. Transfer applications – often the first point of contact with these students – would reliably find their way to the admissions office. Today, however, many schools report declining transfer enrollment, lower graduations at feeder schools, and increasing competition for these students.

New Eduventures® research – released in the Annual Eduventures Transfer Student Research™ Report – examines the transfer student landscape and provides insight into the recruitment process from the students’ perspectives. In this webinar, you’ll learn about prospective transfer students’ priorities, college search resources, and concerns.

Related: Eduventures® 2019 Research and Advisory Services

Presenters

Johanna Trovato is an Eduventures Senior Analyst at ACT | NRCCUA. She serves as a strategic thought partner for higher education leaders across the student lifecycle. Previously, Johanna was a Consultant at Maguire Associates where she started her career in higher education market research nearly a decade ago. Growing through various roles at the organization, Johanna not only honed her quantitative and qualitative skill set but also became well-versed in the issues her higher education clients were facing across the enrollment lifecycle. During this time, she discovered her passion for client-facing work and connecting research with her clients’ needs. Originally from Germany, she graduated from Justus Liebig University in Giessen with a Diplom degree (equivalent of an M.S.) in Social Sciences before she relocated to the United States.

Cara Quackenbush is Eduventures Vice President of Research for at ACT | NRCCUA. Cara is responsible for guiding the depth and breadth of the company’s research coverage and rigorous research methodologies and standards. Prior to joining Eduventures, Cara was an advancement professional with more than a decade of fundraising, management, marketing, and accounting experience at institutions of higher education. Cara’s experience spans annual giving, major giving, volunteer management, alumni engagement, parent fundraising, and planned giving. She has also conducted research on management practices and strategies in higher education, including higher education accounting practices, presidential leadership techniques, and legal policies affecting planned giving.

Cara is a frequent presenter at industry conferences and events, including CASE, and her work has been published in CASE Currents. Cara was the Associate Director of Gift Planning at Boston College, where she helped launch the university’s $1.5 billion capital campaign as well as its first-ever legacy gift campaign. Cara also worked in both the annual fund and the office of planned giving at her alma mater, Santa Clara University, where she earned her B.A. in journalism. Cara holds an MBA and an MS in accounting from the Carroll School of Management at Boston College.