Case Study: Guilford College

Masters of Marketing for the Institution

Challenge

  • 50% down on applications from home state
  • Less than 6 months to recover and reach enrollment goals

Solution

  • Encoura™ Data Lab with the Declared Student Connection and Legacy Student Locator® Modules
  • Omnichannel Enrollment Services

Benefits

  • Miraculously met enrollment goals even after being 50% behind
  • Identified a long-term partner to help with enrollment management and marketing efforts going forward
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