Case Study
Guilford College
Masters of Marketing for the Institution
Challenge
- 50% down on applications from home state
- Less than 6 months to recover and reach enrollment goals
Solution
- Encoura® Data Lab with the Declared Student Connection and Legacy Student Locator® Modules
- Omnichannel Enrollment Services
Benefits
- Miraculously met enrollment goals even after being 50% behind
- Identified a long-term partner to help with enrollment management and marketing efforts going forward