Case Study

Guilford College

Masters of Marketing for the Institution


  • 50% down on applications from home state
  • Less than 6 months to recover and reach enrollment goals


  • Encoura® Data Lab with the Declared Student Connection and Legacy Student Locator® Modules
  • Omnichannel Enrollment Services


  • Miraculously met enrollment goals even after being 50% behind
  • Identified a long-term partner to help with enrollment management and marketing efforts going forward