California Baptist University
Higher Ed with a Higher Purpose

Challenge

Use an omnichannel, data-centric approach to build brand awareness in outer markets without breaking the bank.

Solution

Encoura™ Data Lab, Smart+™ Predictive Model, Digital Marketing

Benefits

● The ability to hone in on the specific geographic areas that are most likely to deliver positive results
● A predictive model that allows CBU to focus on the students most likely to enroll
● A holistic outreach approach that effectively uses traditional and digital marketing
● A true partner invested in CBU’s success