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Case Study

california baptist university

California Baptist University

Higher Ed with a Higher Purpose

Challenge

  • Use an omnichannel, data-centric approach to build brand awareness in outer markets without breaking the bank.

Solution

  • Encoura® Data Lab
  • Smart+™ Predictive Model
  • Digital Marketing

Benefits

  • The ability to hone in on the specific geographic areas that are most likely to deliver positive results
  • A predictive model that allows CBU to focus on the students most likely to enroll
  • A holistic outreach approach that effectively uses traditional and digital marketing
  • A true partner invested in CBU’s success