Cairn University
On a Mission to Serve Better

Challenge

  • New admissions team & ambitious goals from executive team
  • Current CRM ineffective for recruitment reporting needs

Solution

  • Encoura™ Data Lab
  • Smart+™ Predictive Model
  • ACT® | NRCCUA® Digital Services

Benefits

  • Increased enrollment over the last 2 years (up 17% in first year)
  • Created visual graphics and reports to drive recruitment strategy
  • Effectively equipped staff and ownership of recruitment territories