Encoura Case Study: Cairn University
On a Mission to Serve Better
Challenge
- New admissions team & ambitious goals from executive team
- Current CRM ineffective for recruitment reporting needs
Solution
- Encoura® Data Lab
- Smart+® Predictive Model
- ACT® | NRCCUA® Digital Services
Benefits
- 23% increase in summer 2020 non-traditional & graduate enrollment
- 16% increase in fall 2020 non-traditional & graduate enrollment
- Expanded market reach resulting in an increased number of out-of-state inquiries
- Enhanced marketing to technical school students about articulation agreements