Encoura Case Study: Cairn University
On a Mission to Serve Better

Challenge

  • New admissions team & ambitious goals from executive team
  • Current CRM ineffective for recruitment reporting needs

Solution

 

  • Encoura® Data Lab
  • Smart+® Predictive Model
  • ACT® | NRCCUA® Digital Services

Benefits

  • 23% increase in summer 2020 non-traditional & graduate enrollment
  • 16% increase in fall 2020 non-traditional & graduate enrollment
  • Expanded market reach resulting in an increased number of out-of-state inquiries
  • Enhanced marketing to technical school students about articulation agreements

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