Case Study

Encoura Case Study: Cairn University

On a Mission to Serve Better

Challenge

New admissions team & ambitious goals from executive team
Current CRM ineffective for recruitment reporting needs

Solution

Encoura® Data Lab
Smart+® Predictive Model
ACT® | NRCCUA® Digital Services

Benefits

23% increase in summer 2020 non-traditional & graduate enrollment
16% increase in fall 2020 non-traditional & graduate enrollment
Expanded market reach resulting in an increased number of out-of-state inquiries
Enhanced marketing to technical school students about articulation agreements

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