Case Study

Encoura Case Study: Cairn University

On a Mission to Serve Better


  • New admissions team & ambitious goals from executive team
  • Current CRM ineffective for recruitment reporting needs


  • Encoura® Data Lab
  • Smart+® Predictive Model
  • Encoura Digital Services


  • 23% increase in summer 2020 non-traditional & graduate enrollment
  • 16% increase in fall 2020 non-traditional & graduate enrollment
  • Expanded market reach resulting in an increased number of out-of-state inquiries
  • Enhanced marketing to technical school students about articulation agreements