Cairn University
On a Mission to Serve Better

Challenge

• New admissions team & ambitious goals from executive team
• Current CRM ineffective for recruitment reporting needs

Solution

• Encoura™ Data Lab
• Smart+™ Predictive Model
• ACT® | NRCCUA® Digital Services

Benefits

• Increased enrollment over the last 2 years (up 17% in first year)
• Created visual graphics and reports to drive recruitment strategy
• Effectively equipped staff and ownership of recruitment territories