[Webinar On Demand] Algorithms, Apps, and Attribution: The 2018 Social Admissions Report
This presentation discusses how recent events have brought in to question the validity of – and trust in – the content students find on social media platforms. Leveraging research content from the new Eduventures® Student Sentiment Survey, this year’s Social Admissions Report will provide an updated view of the social media landscape and where students are looking on the web for college information.
Specifically, this webinar will cover:
- The transition from broad social behavior to private messaging apps
- The evolving role digital marketing plays in recruitment
- How “fake news” and Cambridge Analytica are having an impact on the world of college admissions