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WAKE-UP CALL

Overcoming the Myths of College Admissions

Colleges with selective admissions have a considerable PR problem. Eduventures’ Prospective Parent Research™ indicates that about one third of parents (34%) believe that schools should be using test scores when evaluating college applications, yet nearly two thirds (61%) believe schools actually do so. This is just one of many perception gaps.

Predicting Gen Alpha

The first members of Generation Alpha will be entering high school this fall. Marketing professionals in other industries have already been paying close attention to this rising generation, their purchasing power, and brand affinities. But is higher ed ready to recruit them? And how different are they from their predecessors, Gen Z?

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