The Impact of Facebook’s Advertising Changes on Enrollment
The Future of Student Engagement
Find and Engage Your Best-Fit Students
Reach graduate and adult learners where they spend the majority of their time—on their favorite devices—whether they’re working from home, in an office, or on the go—with Encoura Digital Solutions.
Evolve Your Digital Marketing Strategy to Reach Today's Adults
How you engage with graduate and adult students needs to evolve with emerging media trends and the changing labor market. As a team of experienced enrollment leaders, we work in tandem with your traditional engagement methods and provide targeted digital media strategies to help you navigate the ever-changing digital landscape.
We create turn-key solutions with innovative marketing communications, taking you from lead generation, to market research, through media planning and creative services, all while providing detailed reporting along the way. Your dedicated media strategist will work alongside you, adjusting campaigns and keeping up with market changes.
We’ll ensure you meet your institution’s adult and graduate enrollment goals by keeping your mobile, social, and digital media strategies fresh.
Lead Generation
Project Closure
Creative Design
Data Reporting
We create turn-key solutions with innovative marketing communications, taking you from lead generation, to market research, through media planning and creative services, all while providing detailed reporting along the way. Your dedicated media strategist will work alongside you, adjusting campaigns and keeping up with market changes.
We’ll ensure you meet your institution’s adult and graduate enrollment goals by keeping your mobile, social, and digital media strategies fresh.
Custom Audience Targeting Launches Enrollment Past Pre-Pandemic Benchmarks
Our Favorite Digital Enrollment Drivers
Next-Gen Custom Audience Targeting
Programmatic Audio Advertising
Leverages Spotify, Pandora, iHeartRadio, etc. Ability to target by age, geography, and genre of music.
YouTube Pre-Roll Advertising
Ability to target graduate and adult learners looking for colleges or continuing education. Puts your video message in front of tens of thousands of cohorts efficiently.
Search Engine Marketing
Mobile Geofencing
Excellent lead gen tool for first time freshman, transfer, adult learner and graduate prospects.
Connected TV (Over-the-Top (OTT)) Advertising
Leverages OTT platforms including Hulu, Sling, Vudu, and Xbox. Ability to target by age, geography, and an interest in education. Reaches prospective students at home.
Case Studies
University of Nebraska-Lincoln
“What’s most impressive is that Mindset messaging increased the engagement students have on our website by at least 5 times.”
Anderson University
“We shifted our digital efforts to Custom Audience Targeting, social media, and Over-the-Top TV ads, where we saw large success.”
Randolph-Macon College
“This helped us to find other like-minded students and to communicate with them with their specific priorities in mind.”
Cairn University
“Fresh perspectives on nuanced areas that I just wouldn’t think about while also helping me to refine the data. The strategies he provides in these areas are spot-on.”
Webinars
Sharpening Your Graduate Enrollment Strategy in the Wake of COVID-19
Request a Meeting with a Digital Solutions Consultant
Our digital partners receive a complimentary report that stacks your institution’s online presence against your peers and identifies new opportunities to reach graduate and adult learners.