Eduventures

Adult Prospect Survey Report

Adult Learner Demand

Eduventures

Adult Prospect Survey Report

Adult Learner Demand

Get insights into the attitudes and preferences of prospective adult learners – a growing and increasingly diverse student population….

 

Get insights into the attitudes and preferences of prospective adult learners – a growing and increasingly diverse student population….

Eduventures® Research 2017 Adult Prospect Survey provides new insights into how adult learners understand their options for continuing their formal educations. The primary goal of this study is to more precisely understand the motivations, attitudes, and behaviors that impact how prospective adult learners make decisions about their educations.

It is widely acknowledged that most adult learners value affordability and flexibility: they are highly conscious of price and value, but want programs that will fit their schedule. This characterization, however, is insufficient to fully understand and predict how adult learners will
perform in school.

Adult learners are anything but monolithic. A complex web of economic conditions, demographics, prior educational experiences, and the demands of family and work shape students’ perceptions and attitudes toward school. Eduventures’ Adult Prospect Survey acknowledges this complexity and sheds new light on the range and variety of behaviors and preferences among adult learners.

Ten Behavioral and Attitudinal Mindsets

The Adult Prospect Survey…

  • Defines 10 behavioral and attitudinal Mindsets based on 3 program levels.
  • Is one of three Eduventures surveys of adult learners, to complement research of first time-full time students.
  • Vets survey respondents to include only those adults who have an interest in returning to school within the next three years.
  • Includes topics such as, current career, education plans, academic area of interest, school selection process, school financing and pricing.
  • Focuses on the differences among adults seeking certificate/non-credit, undergraduate and graduate degrees.

Access the Full APS Report or Find Out How to Participate

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