Eduventures

Adult Prospect Survey Report

Adult Learner Demand

Eduventures

Adult Prospect Survey Report

Adult Learner Demand

Get insights into the attitudes and preferences of prospective adult learners – a growing and increasingly diverse student population….

 

Get insights into the attitudes and preferences of prospective adult learners – a growing and increasingly diverse student population….

Eduventures® Research 2017 Adult Prospect Survey provides new insights into how adult learners understand their options for continuing their formal educations. The primary goal of this study is to more precisely understand the motivations, attitudes, and behaviors that impact how prospective adult learners make decisions about their educations.

It is widely acknowledged that most adult learners value affordability and flexibility: they are highly conscious of price and value, but want programs that will fit their schedule. This characterization, however, is insufficient to fully understand and predict how adult learners will
perform in school.

Adult learners are anything but monolithic. A complex web of economic conditions, demographics, prior educational experiences, and the demands of family and work shape students’ perceptions and attitudes toward school. Eduventures’ Adult Prospect Survey acknowledges this complexity and sheds new light on the range and variety of behaviors and preferences among adult learners.

Ten Behavioral and Attitudinal Mindsets

The Adult Prospect Survey…

  • Defines 10 behavioral and attitudinal Mindsets based on 3 program levels.
  • Is one of three Eduventures surveys of adult learners, to complement research of first time-full time students.
  • Vets survey respondents to include only those adults who have an interest in returning to school within the next three years.
  • Includes topics such as, current career, education plans, academic area of interest, school selection process, school financing and pricing.
  • Focuses on the differences among adults seeking certificate/non-credit, undergraduate and graduate degrees.

Access the Full APS Report or Find Out How to Participate

WAKE-UP CALL

Caution: Niche Market. Enter at Your Own Risk.

Consider this: in 2016, there were 236,000 academic programs offered by 6,700 title IV eligible institutions of higher education in the U.S. That is an increase of 34,500 academic programs since 2012, or one new program per institution per year, not counting program closures.

read more

The Journey of Degree Planning: 5 EdTech Vendors to Watch

Demonstrated by efforts like the Excellence in Academic Advising program or the Integrated Planning and Advising for Student Success (IPAAS) initiative, the question of how to improve advising to ensure student success is gaining traction at colleges and universities.

read more