NRCCUA Officially Becomes Encoura

With a Renewed Commitment to Helping Students Fulfill their Potential, the New Name Represents the Company’s Vision for the Future

Austin, TX – September 23, 2021 The National Research Center for College and University Admissions (NRCCUA), an industry leading educational data science and research organization, announced today that the company will begin operating under a new name and will be known as Encoura, effective immediately. The new company name reflects both the evolution of the company as well as its vision for the future. The company’s ownership and staff have not changed.

Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success.

As part of that evolution, the company acquired Eduventures®—the leading research and advisory firm focused exclusively on higher education—to provide forward-looking and actionable research and insights. With the launch of the Encoura platform in 2017, the company now provides custom technology solutions that combine Eduventures research, data science, strategic enrollment services, and multichannel marketing to serve over 2,000 higher ed institutions. The company also offers myOptions® Encourage™—a free planning program that offers college and career planning assistance to high school students, parents, and educators nationwide so they can explore a wide range of post-secondary opportunities.

Doug Hughes, CEO of Encoura, commented on the name change and company evolution, “The crisis in higher education—accelerated by the pandemic—created an urgent need for better technology to reach and serve students where they are, new experiences that broaden access and deepen learning, and redoubled institutional commitment to student success. We are proud that this is part of our DNA and mission going forward and see the Encoura name as our commitment to serve students and deep belief that education is the catalyst for individual success and community transformation.”


About Encoura, LLC

Encoura, LLC, a wholly owned subsidiary of ACT, is an educational data science and research organization serving over 2,000 member institutions comprised of public and private colleges and universities across the nation. Since 1972, Encoura has been a leading provider of data science, technology, and programs serving students, high school educators, colleges, and universities from its offices in Austin, TX and Boston, MA. These solutions represent the link between students making important life decisions and those providing the resources and information they need to succeed in their post-secondary educations and careers. For more information, visit