How to Get Prospective Grad Students to Act on Your Digital Ads
Knowing the motivations of prospective graduate students interested in continuing their education allows you to deliver and showcase areas of your programs while crafting specific memorable messages.
To understand prospective graduate students’ motivations, we’ll look at the Eduventures Adult Learner Mindsets™. This research captures the motivators, expectations, and preferences of adult learners so that institutions can not only understand prospective graduate students’ motivators, but tailor outreach to get them to act.
This resource was developed to help graduate institutions:
- Get a high-level overview of the Prospective Adult Learner Mindsets
- Understand the motivations of each Adult Learner Mindset
- Use motivators to develop action-based messaging that can be used throughout the enrollment cycle
This easy-to-digest resource also provides an action-based list for each of the Adult Learner Mindsets for your graduate institution to consider when writing/communicating with prospective learners.