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The Do’s and Don’ts of Digital Marketing for Higher Education

WAKE-UP CALL

Predicting Gen Alpha

The first members of Generation Alpha will be entering high school this fall. Marketing professionals in other industries have already been paying close attention to this rising generation, their purchasing power, and brand affinities. But is higher ed ready to recruit them? And how different are they from their predecessors, Gen Z?

Are Online Students Getting Younger? Taking Stock of the First Post-Pandemic Data

Recent headlines about the continued fall in online enrollment post-pandemic obscure the fact that at the undergraduate level, fully online student headcount is considerably higher than the pre-COVID trend. Before the crisis, only 14% of undergraduates (excluding dual...

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