Effective Video Solutions to Boost Student Engagement
When you partner with Encoura Digital Solutions, we’ll handle the creative and get your ads into the market within 10 business days.
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Connect With Students
On the Platforms They Use Most
Reach prospective undergraduate, transfer, international, graduate, and adult learners with the right video messages at the right time on the right channel. Our team will help you choose and deliver the best solutions that will resonate with your students.
ENGAGE PROSPECTIVE STUDENTS
Show Students They Belong
Pennsylvania College of Art & Design
Ads that resonate with specific dreams of prospective students lead to higher engagement. Encoura’s persona-driven marketing strategies result in 25% more engagement.
Doane University
Students want to know they can accomplish their goals with your institution—even if they don’t know what they are yet. We’ll help your team choose the right creative execution that gets prospects excited about what’s to come.
St. Mary's University
Our TikTok videos highlight your campus strengths and have a 90% view rate—which is the highest click-through rate for any video strategy.
SET YOUR INSTITUTION ABOVE THE REST
Drive Applications
Moody Bible Institute
Display your institution’s strengths and values to assure your students they’re making the right choice to apply.
Keuka University
Many students don’t know their career outcome or path just yet, but they believe that college will lead to that discovery. Show students how your institution will help them by featuring hands-on experiences and opportunities in your digital ads.
Florida State College Jacksonville
Featuring your outcomes—like career success—reminds students of the value of your higher education. Use the data you have on past classes to choose which paths to highlight. We’ll help you choose the right platforms and CTAs to drive applications.
SUPPORT STUDENTS THROUGH ENROLLMENT
Improve Yield and Reduce Melt
NC State University
It’s important to continue to engage students throughout the enrollment process. Whether you’re reminding them about your campus culture or an upcoming deadline—like housing—we’ll work with your team to create digital themes that support yield.
Alverno University
Use what you know about these students to build meaningful connections. Whether that means tailoring ads to a specific group of students who need to submit a deposit or sharing current student videos, we’ll help you use the data you have to encourage students to commit.
Benefits of Partnership With Encoura
When you partner with our Digital Solutions team, we’ll ensure that your messaging and creative best resonates with prospective undergraduate students. We’ll get you into the market quickly and provide reporting that helps reinforce the importance of including digital solutions alongside your existing enrollment strategies.
Dedicated Media Strategist
Your dedicated media strategist will work alongside you, adjusting campaigns and keeping up with market changes.
Professional Design & Copyright
Serving as an extension of your team, your dedicated media stategist will plan, launch, and optimize the full lifecycle of each campaign.
Detailed, Real-Time Reporting
We provide results in real-time—instantly track the success of your campaigns and use reports to make changes that can lead to higher results.
Speed to Market
We understand that you want a partner who can move as fast as digital does. Our partners can get their ads into the market within 10 business days.
Budget Efficiency
Whether your institution has $10k or $100k, we’ll work within your budget to effectively and efficiently reach your audience(s).