Program Spotlight Archive

How Prospective Student Mindsets Influence Major and College Choice

How Prospective Student Mindsets Influence Major and College Choice

Enrollment managers are busy people. Not only must they meet or exceed enrollment goals every year, but they are increasingly tasked with improving student retention, the institutional brand, and college rankings. To do this, they must often take into account the academic program portfolio to understand how programs resonate with students. There is a good reason for that.

read more
On Your Mark, Get Set, Go! Getting from Opportunity to Launch

On Your Mark, Get Set, Go! Getting from Opportunity to Launch

In today’s market, when many schools are struggling to grow enrollment, the search for new academic programs is highly competitive. Your institution may have identified some great new program opportunities through robust market research and thorough discussions about institutional priorities. Yet it is almost certain your competitors are coming to similar conclusions about where the best opportunities lie.

read more
Heal the World: Exploring Social Impact Programs

Heal the World: Exploring Social Impact Programs

We have seen growing interest in social impact programs as institutions explore program ideas that will appeal to today’s students. Such programs, spanning everything from social entrepreneurship to social justice, are designed to help students appreciate less conventional conceptions of impact, such as environmental, and may focus on a particular community seen as disadvantaged or underserved.

read more