Digital Marketing Archive

Over the past few weeks, several important events have happened in the world of digital marketing that will impact how higher education institutions will be able to reach prospective students. One such example is that as of August 23rd, Facebook (and, by default,...

This year presented colleges and universities with unique recruiting obstacles brought on by the ongoing pandemic: campuses were closed, recruitment travel came to an abrupt halt, high school students were suddenly uncertain about their future paths. Institutions...