Q: Now that we are in the midst of yield season, what tone should we be taking in our communications right now? We’ve gotten advice to proceed with a business-as-usual approach, but is this really the right approach? As of April 7th, 42 states across the...
COVID-19 Archive
Seven Ways to Impact Yield Virtually
Every year at this time, high school students make their pilgrimage to college campuses to cement their college choice. This annual ritual has come to an abrupt standstill in the age of COVID-19. In response, colleges have moved swiftly to make virtual campus visits...
Should Prices Decrease to Increase Enrollment?
Q. Our institution doesn’t differentiate between online and on-campus pricing. Should we be lowering prices across-the-board to get students to continue to enroll? To date, conventional thinking from colleges has been: same quality, same price. Indeed, common pricing...
Generation Distance: Will Traditional Students Embrace Online Learning?
This week’s Wake-Up Call, if and when you have time to read it, reflects on how ready high school students are to embrace online learning. Online learning, historically a domain of adult learners and graduate education, is suddenly ubiquitous across all corners of higher education.
CHLOE 4: Reflections on Online Learning in a Time of Crisis
The title of the latest Changing Landscape of Online Learning (CHLOE) report, CHLOE 4: Navigating the Mainstream, available for free download today but written pre-crisis, seems both prescient and a giant understatement.
Is Extending the May 1st Deadline Too Risky?
Q. We are debating about whether or not to extend the May 1 deadline. We are considering being flexible with the date, but not necessarily promote it. Do you think that plan is too risky? In short, we don’t think there is any risk in moving the date, and if you...