Finding the right mix of message, tone, and channel to catch the attention of college-bound high school students is hard work. Students in our Student Sentiment Research report receive an abundance of institutional outreach, and it’s difficult to make a lasting...
Johanna Trovato
About Johanna
Post Archive
The New or Old Normal: What Do Traditional Students Really Want to Know?
Summer melt season has arrived. At the same time, many institutions are turning their attentions to their Fall 2022 classes. But the extraordinary recruitment environment of the past year has left many schools unsure about the messages students want and need to hear...
The Opportunity Cost of Ignoring Community College-Bound Students
Few schools, however, will keep the lines of communication open with admitted students who chose a community college instead. But Eduventures data shows why these schools may have an important advantage when the time comes to enroll transfer students.
The Once and Future Major: Changing Academic Interests and Your Recruitment Outreach
We all know that Gen Z is mercurial in nature. College-bound Gen-Zer's think they know who they want to be when they grow up, but often switch majors. This even happens mid-enrollment cycle. One thing is certain: most college-bound high school students will only look...
Six Transfer Student Types for Better Student Engagement
Transfer students have long been treated as an afterthought, but the perfect storm has now made landfall. This fall, freshman enrollment at community colleges declined by 23%, shrinking the typical transfer prospect pool significantly. Eduventures also found that one...
Meet the New Generation of At-Risk Students
The first fall semester of the COVID-19 pandemic is over, and according to over 5,000 freshman respondents in the Eduventures Student Experience Survey, it wasn’t how they imagined college. A striking one out of five students said they were—at best—unsure about their...