Where are all the men? This question is currently on the minds of many enrollment officers. While male enrollment in higher education has trailed female enrollment for decades now, the pandemic widened the gender gap dramatically. The National Student Clearinghouse reported that undergraduate enrollment among male students dropped by 5.5% between spring 2020 and spring 2021, compared to a more moderate 2% decline among women.
How to Communicate Better with Prospective Parents
We know quite a lot about prospective student communication preferences. A frequent question, however, is: but what about prospective parents?
Admitted Student Data: Looking Beyond Your Campus Orbit
Surveying your own admitted students is inarguably valuable, especially at a time of declining first-time student enrollment. But sometimes, the self-selecting nature of your admitted student body can mask greater market forces at play.
A Smarter Approach to Out-of-State Recruitment
Amid declining enrollment, many institutions look to out-of-state markets for a boost. Often, they assume that successful out-of-state recruitment hinges on choosing markets with a large and growing high-school demographic like Texas, California, or Florida. But in...
Is Gen Z Less Willing to Take on Debt?
The student loan news wheel is turning fast! The U.S. Department of Education recently announced changes to their loan forgiveness program following news that Navient will stop servicing federal student loans amid increasing government and consumer scrutiny. This...
Three Mistakes to Avoid on Your Website
How do prospective students learn about your institution? According to Eduventures’ research, nearly all college-bound high school students have explored a school’s website. And half of adult prospects interested in pursuing a master’s degree said they would use a...