Once a reliable indicator of enrollment interest, campus visits have become somewhat of a wild card in student recruitment. Since the pandemic began to recede, many institutions have reported lackluster attendance, even among admitted students.
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Why Timing and Message Matter in Your Transfer Recruitment
In fall 2022, first-year enrollment at community colleges increased by 6.1% over the previous year according to the National Student Clearinghouse (NSC). This marks the first increase in a longstanding annual decline.
Parents Want to Know, What Does Test Optional Really Mean?
In the current enrollment cycle, more than 1,800 four-year colleges and universities are test-optional or test-blind according to The National Center for Fair and Open Testing. Broadly sparked by pandemic necessity, most institutions have extended their testing policies beyond the pandemic, often signaling a wish to remove barriers of access to higher education.
Do College Rankings Still Matter?
Colorado College and RISD recently made news by pulling out of the U.S. News and World Report rankings. Their decisions follow those of Harvard and Yale law schools, among others, that made this same announcement last year.
How the Pandemic Has Reshaped Academic Program Demand
The predicted success of academic programs is often based on a combination of projected labor demand and historic student demand. The underlying assumption is that students gravitate toward programs that offer positive employment prospects.
How to Use Mindsets in Your Recruitment Communication
Now, maybe more than ever, personalization of outreach is key to engaging a college-bound student population that is shrinking in terms of both size and attention span. Personalization, however, is easier said than done.