ACT® Welcomes its Incoming Class: NRCCUA®

Our two trusted organizations are now officially one, making the quest to achieve your institution’s enrollment objectives easier than ever.

Aligned in our mission to support educational success for students, our collective members and clients will benefit from our focus on encouraging students to find their path, while also helping colleges and universities better serve students to significantly improve outcomes. Together, we are the most skilled, innovative and effective organization in the higher education industry in delivering data science, analytics, research, measurement, and assessments.

Proven Success

ACT is a mission-driven, nonprofit organization dedicated to helping people achieve education and workplace success. ACT is trusted as the nation’s leader in college and career readiness, providing high-quality achievement assessments grounded in more than 50 years of research and experience.

The National Research Center for College and University Admissions is an educational data science and research organization. With the launch of Encoura™ Data Lab, the company now combines data science, advanced analytics, research, predictive modeling and omnichannel enrollment services in one platform to enable institutions to make real-time strategic and operational decisions to meet their unique enrollment goals and create the highest probability of student success.

Smarter Together

With over 100 combined years of experience in connecting students with higher education institutions, ACT and NRCCUA are mission-aligned in helping both students and institutions make more informed decisions that optimize fit for the highest probability of success.

Benefits include

  • K-12 students, their parents and high school educators will have increased access to more college and career planning and ACT career and resources.
  • Post-secondary institutions will be able to enhance and evolve their marketing and recruiting efforts with access to more actionable data science and relevant research delivered through Encoura Data Lab. Through data science, analytics, technology, and digital services, higher education institutions can make more informed decisions that help improve student outcomes.
  • Through Encoura Data Lab, the ACT & NRCCUA combination creates an app ecosystem that helps colleges and universities achieve their goals, from enrollment management to curriculum planning and beyond.

Press Release

Want the full details? Check out our press release to get the scoop!


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