2023 SACAC Annual Conference

Monday, April 24 at 8:00am
Boardroom 3

As enrollment and marketing offices continue to adapt to meet the needs of today’s students, understanding both student and parent behavior is just as critical as identifying new market opportunities to shape your next class. Is your marketing strategy engaging the students and families who are most interested in hearing from you? We’ll discuss:

• How to make better use of the data you already have to reach new student markets
• The latest technology to help make your outreach more efficient and effective
• The roles that parents/guardians now play in college search
• How to deliver the right message on the right channel to speak directly to the needs of today’s college-bound families

Monday, April 24 at 10:45am
City Terrace 12

Over the past several years, high school students have begun their college search process earlier and earlier. At the same time, colleges and universities have seen an uptick in the role parents and families are now playing in their search and decision process–and a desire from both students and families for colleges to increase their digital communication with them. How can institutions keep up with these changing tides and ensure they’re still able to hit their enrollment goals each year?

Leveraging the latest insights from Eduventures 2022 Student Sentiment Survey, Prospective Parent Survey, and Prospective Student Survey, this session will help enrollment leaders to understand how best to support students and families in college search and the latest practices for navigating the current digital marketing environment. You’ll learn:

• How to leverage the latest research to understand the new roles of students and parents/guardians in college search
• How to create segmented messaging and web pages to best communicate to each family member what matters most to them when searching for colleges
• The newest digital marketing strategies to effectively engage students and families as early as possible