Connect with Encoura

2023 AMA Symposium for the Marketing of Higher Education

November 12-15, 2023 | Chicago, IL
Sheraton Grand Chicago

Visit us at Booth #407


The New Normal: Successfully Recruiting the Entire Family

Today’s college-bound students have attended most, if not all, of their high school years during the pandemic and amidst our country’s political and social turmoil. As a result, enrollment offices now face a new normal–including larger family participation, evolved communication channels, and shifted mindsets about college motivations–which must be understood in order to best recruit and market to today’s students.

This session will reveal findings from the latest Eduventures Prospective Student Research™ and digital marketing best practices, including:

  • Adapted motivations of college-bound high school students
  • Shifting family engagement levels and roles
  • Preferred communication channels by prospective students and their families
  • Successful messaging strategies to meet the needs and desires of students and families
  • Most effective digital marketing solutions to engage today’s students and families
Jason Stevens

Jason Stevens

Vice President, Digital Strategy

Join Us

Monday, November 13
7:30am – 8:30am
Superior A Room, 2nd Floor of the Sheraton

Encoura Reception

Monday, November 13 from 6:30pm – 8:30pm
Watershed Bar

Our reception is sure to be the bee’s knees! Join us on Monday, November 13 at Watershed, a Chicago speakeasy. Swing by and enjoy light bites and a full bar while celebrating the legacy of higher education, and raise a glass to its bright future.