EXCLUSIVE LUNCH SESSION
The New Normal: Successfully Recruiting the Entire Family
Today’s college-bound students have attended most, if not all, of their high school years during the pandemic and amidst our country’s political and social turmoil. As a result, enrollment offices now face a new normal–including larger family participation, evolved communication channels, and shifted mindsets about college motivations–which must be understood in order to best recruit and market to today’s students.
This session will reveal findings from the latest Eduventures Prospective Student Research™ and digital marketing best practices, including:
- Adapted motivations of college-bound high school students
- Shifting family engagement levels and roles
- Preferred communication channels by prospective students and their families
- Successful messaging strategies to meet the needs and desires of students and families
- Most effective digital marketing solutions to engage today’s students and families
Bethany Moran
VP West, Higher Education Consultant Group
Jason Stevens
Vice President, Digital Strategy
Join Us
Monday, November 6
12:00pm – 1:00pm
Twisp Room #606, Hyatt Regency Seattle
Encoura Member Appreciation Happy Hour
Monday, November 6 from 5:30pm – 7:30pm
Rickhouse Whiskey Bar
We invite you to join us for our Member Appreciation Happy Hour on Monday, November 6 at the Rickhouse Whiskey Bar conveniently located in Daniel’s Broiler on the second floor of the Hyatt Regency. Stop by and enjoy a full bar, including a wide selection of whiskeys from around the globe, along with food from a world-class steakhouse and spend the evening with us.
EDUCATION SESSION
Flipping the Funnel: Shifting Enrollment Marketing to Find and Recruit Students Before the Junior Year
How many times have you said, “I want to reach high school students earlier” or “I’d like more sophomores in my funnel?” This conversation often stalls because these seemingly-achievable goals express a more difficult challenge: shifting from a junior- and senior-weighted search to one that finds students as sophomores, freshmen, and even 8th graders requires strategy, buy-in, and execution from each corner of enrollment management.
This session will address how one university partnered with Encoura to implement a clear strategy that focused the enrollment team’s attention, resources, and personnel on early high schoolers and middle schoolers – all without losing sight of the incoming freshman class. We’ll discuss:
- Strategies: Why reorient your search and marketing? What data and vendor resources can you draw on?
- Risks: What can go wrong – and how to avoid it!
- Costs: Can you do more with underclassmen without sacrificing your goals with seniors?
- Outcomes: What benefits can an institution experience – and what stages lie ahead?
Bethany Moran
VP West, Higher Education Consultant Group
Jason Stevens
Vice President, Digital Strategy
Join Us
Tuesday, November 7
3:30pm – 4:30pm
Cowlitz Room #502, Hyatt Regency Seattle