Connect with Encoura

2022 AMA Symposium for the Marketing of Higher Education

November 6-8, 2022 | National Harbor, MD

Gaylord National Resort & Convention Center

Visit Us at Booth #414

Learn how our Digital Solutions team is leading the higher education industry with innovative video solutions that best engage your key audiences.

Matt Ellis

Matt Ellis

Chief Product Officer

Jason Stevens

Jason Stevens

VP of Digital Solutions

Exclusive Breakfast Session

Engaging New Markets: Powerful Strategies to Reach Today’s Students and Families

Monday, November 7, 2022 | 7:30 – 8:30am ET
Room: National Harbor 5

As enrollment and marketing offices continue to adapt to meet the needs of today’s students, understanding both student and parent behavior is just as critical as identifying new market opportunities to shape your next class. Is your marketing strategy engaging the students and families who are most interested in hearing from you? We’ll discuss:

  • How to make better use of the data you already have to reach new student markets
  • The latest technology to help make your outreach more efficient and effective
  • The roles that parents/guardians now play in college search
  • How to deliver the right message on the right channel to speak directly to the needs of today’s college-bound families
Meaghan Cahill-Dunn

Meaghan Cahill-Dunn

Regional Director, Digital

Innovation Showcase Session

Three Benefits of Using Personas in Your Digital Marketing

Tuesday, November 8, 2022 | 3:00pm ET
Room: Potomac Ballroom 1-3, Second Level

As students’ motivations have evolved over the course of the pandemic, colleges and universities have been challenged to change with them. Now, it is even more critical to identify opportunities within your enrollment funnel to meaningfully engage students—on their most used platforms—in a way that speaks directly to their motivations and preferences.

In this session, we’ll share three key benefits to using personas—backed by our Prospective Student Mindsets™ research—to help your team deliver the right message on the right channel at the right time.