Connect with Encoura
2022 AMA Symposium for the Marketing of Higher Education
November 6-8, 2022 | National Harbor, MD
Gaylord National Resort & Convention Center
|Visit Us at Booth #414|
Learn how our Digital Solutions team is leading the higher education industry with innovative video solutions that best engage your key audiences.
Chief Product Officer
VP of Digital Solutions
Exclusive Breakfast Session
Engaging New Markets: Powerful Strategies to Reach Today’s Students and Families
Monday, November 7, 2022 | 7:30 – 8:30am ET
Room: National Harbor 5
As enrollment and marketing offices continue to adapt to meet the needs of today’s students, understanding both student and parent behavior is just as critical as identifying new market opportunities to shape your next class. Is your marketing strategy engaging the students and families who are most interested in hearing from you? We’ll discuss:
- How to make better use of the data you already have to reach new student markets
- The latest technology to help make your outreach more efficient and effective
- The roles that parents/guardians now play in college search
- How to deliver the right message on the right channel to speak directly to the needs of today’s college-bound families
Regional Director, Digital
Innovation Showcase Session
Three Benefits of Using Personas in Your Digital Marketing
Tuesday, November 8, 2022 | 3:00pm ET
Room: Potomac Ballroom 1-3, Second Level
As students’ motivations have evolved over the course of the pandemic, colleges and universities have been challenged to change with them. Now, it is even more critical to identify opportunities within your enrollment funnel to meaningfully engage students—on their most used platforms—in a way that speaks directly to their motivations and preferences.
In this session, we’ll share three key benefits to using personas—backed by our Prospective Student Mindsets™ research—to help your team deliver the right message on the right channel at the right time.