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2022 AACRAO Strategic Enrollment Management Conference

November 13-16, 2022 | Toronto, ON, CAN

Westin Harbour Castle

Visit Us at Booth #104
Jason Stevens

Jason Stevens

VP of Digital Solutions

Erin Moriarty

Erin Moriarty

Regional Director

Space is Limited

Exclusive Lunch Session

Engaging New Markets: Powerful Strategies to Reach Today’s Students and Families

Monday, November 14 at 12:00pm
Dockside 6, Lower Level of the Westin Harbour Castle

As enrollment and marketing offices continue to adapt to meet the needs of today’s students, understanding both student and parent behavior is just as critical as identifying new market opportunities to shape your next class. Is your marketing strategy engaging the students and families who are most interested in hearing from you? We’ll discuss:

  • How to make better use of the data you already have to reach new student markets
  • The latest technology to help make your outreach more efficient and effective
  • The roles that parents/guardians now play in college search
  • How to deliver the right message on the right channel to speak directly to the needs of today’s college-bound families

Member Appreciation Happy Hour

Monday, November 14 from 5:30pm – 7:30pm
Amsterdam BrewHouse, North Lounge

We invite you to join us for our Member Appreciation Happy Hour on Monday, November 14 at the North Lounge of the Amsterdam BrewHouse. Stop by and enjoy a full bar, including Amsterdam’s very own craft beer, along with locally sourced food and spend the evening with us.

    Johanna Trovato

    Johanna Trovato

    Eduventures Principal Analyst

    Jason Stevens

    Jason Stevens

    VP of Digital Solutions

    Education Session

    Adapting to the Changing Tides of Student Search

    Tuesday, November 15 from 3pm-4pm
    Pier 3, Westin Harbour Castle

    Over the past several years, high school students have begun their college search process earlier and earlier. At the same time, colleges and universities have seen an uptick in the role parents and families are now playing in their search and decision process–and a desire from both students and families for colleges to increase their digital communication with them. How can institutions keep up with these changing tides and ensure they’re still able to hit their enrollment goals each year?

    Leveraging the latest insights from Eduventures 2022 Student Sentiment Survey, Prospective Parent Survey, and Prospective Student Survey, this session will help enrollment leaders to understand how best to support students and families in college search and the latest practices for navigating the current digital marketing environment. You’ll learn:

    • How to leverage the latest research to understand the new roles of students and parents/guardians in college search
    • How to create segmented messaging to best communicate to each family member what matters most to them when searching for colleges
    • The newest digital marketing strategies to effectively engage students and families as early as possible