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University of Nebraska–Lincoln had a solid marketing strategy that always received strong student interest. Like all institutions across the nation in 2020, however, the team’s tried and true methods of communicating with these students were incredibly disrupted with the rise of the COVID-19 pandemic. The enrollment marketing team knew that if it could deliver customized messages to students based on their interests and goals, they could still bring in their best-fit class.
Encoura teamed up with the University of Nebraska–Lincoln to deliver a digital strategy that aligned perfectly with their brand. The university’s identity and top priority was understanding each prospective student in order to engage and support them while caring for them as a person, and Encoura had just the research and digital solutions to achieve that.
Together, Encoura and Nebraska identified the university’s top student personas, produced digital direct response ads, delivered psychographically segmented email campaigns, and created optimized webpages.
Strategic Enrollment Consulting
Funnel & Market Analysis
Eduventures® Prospective Student Mindsets™
Encoura Combined Dataset
Smart+® Predictive Model
Custom Audience Targeting
Custom Landing Pages
Segmented Email Campaign Development
Campaign Performance & Recommendations
Enrollment Lens®
Class Planner®
Despite a worldwide pandemic that threw doubt into the minds of | millions of students considering college, the University of Nebraska–Lincoln integrated Eduventures® Student Mindsets™ throughout its marketing strategy to grow to a strong application position and experience its highest levels of student engagement in years. The university continues to partner closely with Encoura to deliver student communications customized to what they individually value most in a college, ensuring that they feel supported and known. After seeing thousands of new students visit their website and digital engagement that surpasses industry benchmarks, it’s clear that prospective student research with customized messaging and the right digital channels helps students see themselves enrolling at the university.
Cairn University strategically targeted best-fit students with geofencing. This empowered the team to use funnel data more effectively and led to an increase in enrollment over the last two years—including 17% in the first year.
Randolph—Macon pivoted their focus to digital marketing, allowing them to interact with students on their mobile devices and social media. This not only led to an increase in first-year student applications, but also in overall enrollment from the previous year.
Graduate/Adult COVID-19 required Anderson University to re-evaluate their marketing strategy, which meant shifting their digital efforts to Custom Audience Targeting, social media, and TV ads. This led to increased 2020 numbers for non-traditional and graduate enrollment— 23% in summer and 16% in fall.
Post Hurricane Harvey, the University of Houston’s admissions department utilized digital solutions to reach out to and stay connected with students. Their package of solutions resulted in an increase in applications in both Dallas and Austin.
Encoura Digital Solutions is ready to connect with you to get started on your best digital undergraduate marketing strategy. Stop looking for enrollment marketing agencies for undergrad programs, and schedule a meeting today!